What is Keyword Density? You have probably heard about it but not really understood its definition. Basically, keyword density is the percentage of times that a keyword or key phrase appears on a webpage compared to the total number of words on the webpage. In the world of internet marketing, keyword density is utilized to gauge whether a website is relevant to a given keyword or keyphrase.
Let’s say that we want to rank for the term “Inbound Links”. If we do a Google search for this term, we get some results shown on Google. Among these results, we see that there are many blogs and articles that are ranking well for the same phrase “Inbound Links”. So the keyword density we set for our blog is low. We need to increase it so that our site will be more relevant to the search.
Many people say that density doesn’t matter as much as the quality of the content. This argument is sound in some ways, but it isn’t true in all ways. Quality content will always get better ranking with SEO engines. However, this will happen only if you have created high quality content in the first place. It is impossible to create high quality content without creating high density.
In fact, there are several reasons why your page may not be getting the desired high search engines rankings. One of the main reasons why this happens is poor keyword usage. Poor keyword usage will affect the search engine’s ability to rank your page because they believe that the keywords you are using are irrelevant to your topic. Therefore, their algorithms will give your page less relevance weight.
To solve this problem, it is best to increase the keyword density in your content. What is the best way to do this? The best way is to write articles. Articles can help you to solve the problem by providing informative and interesting information to your readers first. After they feel interested with what you have to say, it will be easier for them to understand what your keywords are and why your page may have been rejected by the search engines.
In order to increase the keyword density in your articles, it is important that you choose the ideal keyword density. This can be done through the use of articles with the keyword density of five percent. Anything higher than this may lead to poor ranking and lower traffic. Remember, stuffing the article works only until the readers leave your page and come back if they find something useful. Hence, you should never reach the point of stuffing.
On the other hand, it is important to write articles that have the right amount of keywords. Remember, there are two types of density. There is the traditional density, which is what you usually see on webpages. On the other hand, there are also “web 2.0” or “incorporated density” that you will commonly see in the links of some websites. These keywords have a greater amount of importance because these serve as indicator for the search engines. If you have high quality articles, then the search engines will consider your site as less important compared to others.
What is Keyword Density can also be used as one of the ways in designing your webpage. For example, when you create a blog page, you need to make sure that the keyword density is at least three percent in order for your webpage to appear on the first page of search results. On the other hand, when you create an e-commerce website, the ideal keyword density you should aim for is around ten to fifteen percent. The reason why this percentage appears less often is that many times the word that is written three times appears more times on any given webpage. In other words, when a person types in “what is keyword density”, many times he will see the keyword three times on one webpage or once on another.