What is Black Hat SEO? It simply means unethical or unscrupulous use of search engines to obtain high search engine rankings and ranking high for a specific keyword or phrase. In some ways it is similar to SEO (Search Engine Optimization) methods but is different in that the objective is not necessarily to get to the top of Google’s rankings. Rather the aim is to rank high enough to have Google send traffic directly to the website.
The use of spamdexing is deliberate manipulation of search engines. It involves a variety of methods, including link building and repetition of unrelated terms, to manipulate the rankings or relevancy of sites indexed, in such a way inconsistent with the original purpose of the search engine’s indexing process. This can be done by using link farms or directory submission services in an attempt to game the search engines and obtain rankings which are not appropriate. Ultimately, however, these techniques can result in the removal from the index altogether.
With unethical SEO practices under close scrutiny, many companies are trying to find other ways to gain a competitive edge. One popular way is to employ what is known as a “Black Hat” SEO practice, which is essentially conducting SEO in an illegitimate manner. While it will still achieve relevant rankings with these unethical techniques, their results will be far less dramatic than those attainable through white hat techniques. However, if implemented successfully, black hat methods can be extremely successful in driving traffic to a particular website.
As with all strategies, there are certain things which should never be part of such tactics. First, anything that interferes with normal browsing habits of Internet users is patently unethical. If a user does not know and understand how to navigate around a site, the results of a Black Hat SEO plan are sure to be catastrophic. In fact, many major search engines have been known to ban entire domains from the index altogether for using such tactics.
Another important point to remember is that Black Hat SEO does not work by itself. In order for a site to achieve true ranking in the search engines, it is important to employ a solid marketing plan and focus on quality content. By limiting the amount of HTML or text that is visible on a site – and instead using sites like article directories – webmasters can greatly increase the amount of quality links that point to a website. This ultimately can have a large effect on webmaster rankings and ultimately cause a large jump in search engine rankings.
Black Hat SEO is most effective when implemented with backlinks. While the use of backlinks is not generally banned by the search engines, they do place a heavy strain on the links that lead to a website. By implementing the use of well-written articles and submitting them to high traffic article directories along with a strong marketing strategy, webmasters can greatly increase their rankings and experience a large jump in the amount of traffic directed at their websites.
One of the main reasons that Black Hat SEO has become so popular in recent years is because there are no set short-term goals or deadlines for results. There is no telling how long a particular campaign will take to show results, and many new strategies are being developed every day. For example, some experts believe that in the future there will be software available that will actually determine the effectiveness of any given SEO campaign. Although this is a very exciting idea, it remains to be seen whether or not this will eventually eliminate the long-term benefits of using black hat techniques.
So, what is the difference between these two strategies? To put it simply, black hat techniques are typically used to get a website the fastest possible amount of ranking, but the long-term effect does not usually last very long. On the other hand, white hat techniques are designed to generate long-term search visibility for a website and the results start showing months after the campaign is conducted. Because of this reason, experts prefer to use black hat techniques when possible because they believe that white hat strategies have more benefit in the long-term than their more popular counterpart. No matter what, webmasters need to remember that they should always strive to find the most effective ways to get their websites to the top of the search engines. With so much competition in this field it is important that you are ready to adapt your strategies to stay atop the search engines.