What Are Off-Page Optimization And How Do I Use It To Dominate Google?
Search engine optimization or SEO is all about making sure that your website appears at the top of the search engine results page (SERP) when someone performs a search using a relevant keyword. There are two processes involved in SEO – on-page optimization and off-page optimization. In fact, SEO can be split into two different sub-processes. Each one is equally important in increasing the ranking of your site.
On-page optimization refers to how you optimize your web pages for the search engines. This includes making sure that the HTML links on your web page to point to the correct pages and to include Meta tags with relevant keywords. It also involves using keyword rich content that can increase your off-page SEO by improving its quality.
Off-page optimization refers to things like building backlinks to your site. Backlinks can be achieved through article marketing, social bookmarking, blog commenting and forum posting. These activities have the effect of amplifying your brand visibility and of building your authority on the Web. The process is generally referred to as Branding.
There are many off-page factors that contribute to boosting your brand popularity. One of the most important is social signals. Significantly more social signals are being used today than ever before. With the explosion of micro-blogging such as Twitter, Facebook and WordPress, more people are sharing their thoughts and opinions every day and this generates more social signals.
A good example of an off-page optimization technique is posting keyword rich articles to your web page. As the article is picked up by the search engines, the links on the article resource box will take the visitor to your website. This strategy is called “reciprocal linking”. In fact any of the links coming from a directory to your web page, which are relevant to your keywords, is an off-page optimization strategy.
Article marketing and press release marketing, also known as SEO, are popular free techniques for generating brand awareness and traffic. There are several benefits of using these methods for off-page optimization. First, they create backlinks to your web page from other relevant websites. Second, they increase your visibility in the search engine results and third, they drive targeted traffic to your website.
In order to optimize your site for the search engines, you need to understand the relationship between search terms and off-page optimization. For instance, on-page SEO refers to the things that the search engine spiders do to index your site. Some off-page optimization strategies are generating inbound links to your site and participating in forums, blogs, discussion groups and other exchanges.
To summarize off-page optimization strategies, they are: generating high-quality backlinks from high PageRank websites; participating and writing in forums, blogs, discussion groups and other exchanges; submitting articles to article directories; generating inbound links from other high-quality websites; and joining social bookmarking sites and sharing high-quality backlinks with others. Once you have figured out which strategies work best for you then spend the time learning how to use them to optimize your site for the search engines. There is a lot to learn about this subject and a lot of it can be trial and error. Don’t get discouraged. Just keep at it and you’ll eventually find a complete and powerful way to dominate the SERPs.
Off-Page Optimization doesn’t have to be difficult. The truth is that all you really need to know is some basic information about how search engines work. This information is used by optimization experts to analyze a site’s potential to produce high-quality backlinks. In order to understand what is off-page, you first need to understand what is on-page optimization and the relationship between it and off-page SEO.
Search engine optimization is based on a few different factors including keyword density, title tags, Meta tags and other off-page factors. On the other hand off-page optimization is focused primarily on attracting high quality backlinks from popular sources like video sharing, blogging, blogs, podcasting, MySpace and twitter. Social media engagement, sex and social media all go hand-in-hand. So, if you want to dominate Google and dominate the SERPs then apply some social media optimization and SEO to your website.
Off-page website optimization has two major goals. The first is to draw as much attention as possible to your webpages. The second goal is to optimize your web pages so that they rank highly in Google. This last goal is much easier than it sounds because most webmasters already know the basics of SEO. You just have to know how to use what you already know. The top internet marketers already use this information to dominate the SERPs and you should follow their lead and apply the same strategy to your website.