What Are No-Follow and No-Index?
What is No-follow and why is it important for SEO? In SEO terms, no-follow is a condition on a link that sends search engines not to utilize the link as part of page ranking calculations for a particular link. It’s defined in the webpage as a kind of internal or external link relationship; this is: “a linking arrangement whereby, a single instance of a link is followed by another instance of that link.” The meaning of this condition is that when a page is submitted to an indexing service, the page is matched against an external link only if no-follow is present. This means no SEO keyword phrase will count towards page ranking unless the no-follow keyword is present.
For those wondering what is no-follow, it can be quite frustrating to see your pages ranking well in organic searches but missing out on the first page in the results due to a no-follow link attribute. Why is this so? One thing to note is that Google does not allow any internal or external links that have a keyword or phrase inside them. In their eyes, any link with a keyword must be one of the sources that a search engine considers when performing a query. So, what does this mean for SEO and PPC (Pay Per Click) strategies? That is where paid links help!
In order to increase your search engine rankings and attract visitors, you must create quality content that is found on websites other than yours. For example, I publish articles on my own website and write blog posts about my passions and interests. Other sites read my work and some may want to republish it with my full permission. However, because I don’t have a lot of authority in that particular niche, others may view my work as doing nothing more than providing me with yet another backlink profile. If I had my choice, I would rather have one or two links from sites that I actually know about or have some interest in.
A way to ensure that you get relevant backlinks from blogs and article directories without attracting search engines’ ire is to create a nofollow tag on your hyperlink. This enables the search engines to ignore your link and only see the anchor text that you’ve provided. The result is that you’ll find that you have significantly increased your search engine rankings and your website’s traffic will exponentially increase.
It’s important to understand that there are two types of backlinks: one-way and two-way. A one-way link is simply one that points to another page. A two-way link differs in that you can choose to have both a one-way and two-wayback. The difference between these two types is determined by the destination URL that you’ve chosen for the backlink.
You should also understand the difference between a regular, unsubsidized, do follow the link attributes and a no-follow link attribute. A regular unsubsidized link attribute will still register with the major search engines, but a no-follow tag will prevent the search engines from following the hyperlink. When an SEO provider creates a backlink, he usually includes a no-follow attribute. An alternative to this is to include a” -” instead of a”.” A common mistake for most people is to include a “.” between the opening “-” and the target destination URL.
There are other differences between the two as well. An HTML editor that allows you to use no-follow attribute keys will allow you to generate more HTML-related ranking. It may be wise to avoid HTML when writing SEO-related articles and press releases because it will make it much more difficult for the search engine bots to read your content. If you must use HTML, use alt tags to provide the same link juice without adding HTML characters.
No-follow and no-index tags tell search engines that the targeted page doesn’t have the associated keywords. Natural link profiles allow your pages to be indexed without using reciprocal linking. This means that natural links are free and the search engine algorithms reward the quality of external sites that provide relevant content to the page being linked to. In essence, a no-follow/no-index attribute tells the search engines that the targeted web page isn’t a good candidate for a link. For example, a YouTube video may not be relevant to a hospital’s website, but if a hospital in Cleveland is connected to the video via a social media site, the hospital website will rank higher because it was found through a third party source.